01
The challenge
Verdejo had a loyal local following and packaging that disappeared the moment it sat next to national brands. Retail buyers liked the product and passed on the presentation.
All work
Brand & CreativeConsumer goods2025
Verdejo & Co.
A brand loud enough for the shelf
A regional drinks maker going national needed an identity that survived a crowded shelf and a feed. We built the brand system and the launch campaign that put it into 640 stores.
640
Retail doors won
3.4x
Unaided recall
+118%
Sell-through vs category
02
Our approach
We rewrote the positioning around the ritual rather than the ingredient, built a high-contrast identity that reads at two metres, and produced a modular creative system covering shelf, out-of-home and social. Launch media ran in tight geographic waves so retail sell-through could be measured store by store.
03
The outcome
The relaunch landed in 640 stores in eight months, with sell-through beating the category average in every wave. Unaided brand recall in the launch regions tripled.
“We walked into buyer meetings with a brand that finally matched the product. Eight months later we were in 640 stores. That is the whole review.”
Daniel Okafor
Founder · Verdejo & Co.
