01
The challenge
A migration had orphaned 4,000 pages, the blog targeted keywords nobody searched with intent, and the cost of paid acquisition had risen 40% year over year with no owned channel to fall back on.
All work
SEO & Content EngineFintech2025
Atlas Money
Owning the questions that precede a loan
Atlas was invisible for every query that mattered before a customer applies. Eighteen months of technical work and editorial discipline made organic their cheapest channel.
5.2x
Organic sessions
214
Top-3 rankings
-61%
Blended CAC
02
Our approach
We fixed the crawl and indexation debt first, then built topic clusters around the decisions customers make weeks before applying. Every piece was reviewed by a licensed advisor, and digital PR earned links from the finance press that the category treats as authoritative.
03
The outcome
Organic sessions grew 5.2x and now drive more applications than paid search at a fraction of the cost. Atlas ranks in the top three for 214 commercial-intent terms.
“Eighteen months of unglamorous, disciplined work. Organic is now our cheapest channel and it keeps compounding while we sleep.”
Sofia Marchetti
Head of Growth · Atlas Money
